So you’ve built an amazing website for your business and have spent generous amounts of money and time to market it well in hopes of attracting an international clientele. Your search engine results page rankings are top notch and you are consistent in updating your blogs and content pages, and yet, still, most of your business is coming from within the United States or from the U.K. Why is this? Well, the answer should be fairly obvious: to sell to foreign markets you must speak the foreign market’s language.
The Importance of Website Translation
Even if foreign, potential customers find your site on a search engine page, if they have difficulty understanding the language, they will not understand what your services are much less how to purchase them, and they will likely opt to use a local company instead.
That is why having a multi-lingual website for your business is essential for maximizing your reach and expanding your opportunities for profit. Each international website should be in the language of the audience it is attempting to reach. The customers should feel catered to and secure, as this is what will make them trust your company and give you their business. Your website should be easily accessible and suited to its audience not only linguistically, but culturally as well.
Every day, more and more businesses are realizing how important website translation is for the purposes of establishing yourself as a legitimate international business. Website translation, or website localization, as it is also called, is indeed a very necessary step if a business hopes to gain and keep foreign customers.
Research by the International Data Group (IDC) shows that Internet users will be four times more inclined to purchase from a website that is in their language. Today, there are more than 100 million web users who do not speak English and more than ½ of all web users speak a language other than English as their native language. If a website caters to their native language, they are likely to stay for about twice as long on it.
Now, think about all the potential customers that will remain untapped if your website stays only in English. There are millions. Website translation is the key to reaching them and turning your national business into a truly global enterprise.
Building Credibility For Your Website
Interestingly enough, expanding your business into a global enterprise will not only result in high profits from the acquisition of new, foreign customers, but it will also increase your credibility as an international company at home, something that you can market and promote.
Translating your website to fit its international audience demonstrates a dedication to customer satisfaction. Good business is about trying to meet people’s needs and expectations. The company who does that best is the company that grows.
So if you’re hoping to grow outside of the national business arena, look into website localization. Make sure that you hire a reliable translation company for the job. It will be one of the most essential and profitable moves of your business’s path towards growth.